Force Feeding

I'm sure that anyone who's been watching the playoffs this year, or T.V in general, has seen the Kobe and LeBron commercials. Of course, the NBA is gonna promote two of it's best players, but does it have to be only two? At the beginning of the postseason it did seem like it would be a cleared path for both the Cavs and the Lakers to make it to the finals but now it isn't; The Lakers are in a battle with the Nuggets with the series being tied at 2 games a piece and the Cavs can't seem to find an answer for the Magic who are up 2-1, and would be 3-0 if it weren't for LeBron's miracle buzzer beater in game 2. Players from both the Magic and the Nuggets have expressed that the non-stop Kobe and LeBron ads do bother them and serves as motivation. It seems that the NBA and networks such as ESPN want a Cleveland-L.A series so desperately that they'll stop at nothing until they get it. It even seems like the refs, especially in the Cleveland-Orlando series are part of this. I wonder what ads will be on if only one, or neither Kobe or LeBron makes it...